Top email automation strategies for small business
Email marketing automation is a game changer for those who are looking to harness that sweet ROI power of this channel but need it to be automated to free up time. Because let’s face facts, if you had to send a birthday email to each and every one of your customers, it would be exhausting. Customers would fall through the cracks. But unlike humans, machines don’t make mistakes. And by using automated email campaigns, you can earn a lot more revenue pretty much on autopilot. 1. Targeting your Sign Up Forms Great email marketing doesn’t start when you create your first campaign. When you’re creating a strategy for email marketing automation , it all starts when, where, and how you initially capture that email. Using the targeted sign up forms is useful for a few different reasons: * You can make sure they don’t show up to those who have already signed up * You can target specific customers with specific relevant offers * You can get different kinds of information from your c