Uses of Salesforce Experience cloud

 

Salesforce Experience Cloud, formerly known as Community Cloud, is a digital experience platform in Salesforce that aims to help companies in quickly building connected digital experiences for all of their customers, partners as well as employees at scale. With the combination of features like Salesforce CRM, CMS, and even Experience Builder with a suite of already packaged applications, companies would be able to easily create and deliver personalized content, websites, portals, mobile apps, and storefronts, with barely clicks, or even codes.

1. Reduce Churn

While using a recurring revenue model, it is quite critical for any business to face a decrease in the loss rate of existing customers (churn). A sure-fire way to reduce that churn is to ensure engagement with clients on quite a regular basis. For the same reason, Salesforce Experience Cloud provides you a portal with which to do that. 

2. Generate Advocacy and Defer Support Cases

SalesforceExperience Cloud can further act as a tool for self-help customer support. With its help, the users would be able to search one’s portal for solutions to specific problems, while also using it as a knowledge base, and even start sourcing answers from various other community users. There will be quite significant improvements in service metrics, for example, increasing first-contact resolutions, lesser average handle time, and lower call and chat volumes. 

3. Engage Remote Work Employees

It has been more important than ever to ensure that employees are engaged even in a post-pandemic workplace. While using Salesforce Experience Cloud as a portal, the employees can easily connect with the HR and further ensure smooth collaboration on workflows that do not exactly have the requirement of traditional CRM functionality.  

4. Better Manage Partners

 ensures to make it much easier to have good management with the lead generation as well as the sales process. Onboarding, recruiting, training, as well as supporting the partners with features that are user-friendly along with the tools that are built into the Salesforce portal. 

5. Simplify App Development

The Salesforce platform grants one to not only build websites but also one’s app. You can easily develop an internal app, regardless of whatever purposes it is required, and then open it up through custom functionality to other groups to make it external facing.