Unleash the power of Salesforce Customer 360

 

For any organization, fulfilling the changing customer requirements every time is not a mean task. Furthermore, it becomes more difficult when an enterprise uses different systems to manage customer’s data present in the siloed form. With no access to a trusted data, it will be difficult for even Salesforce consulting service provider to make teamwork together and offer enriched customer experience. It happens due to the presence of fragmented CRM across the organization that makes the services less customer-centric.

To make better customer engagement, it is essential to understand the needs and demands of the customers beforehand. In such a case, Salesforce customer 360 has emerged as a champion! It offers all cloud-based services on a single platform to meet the expectations of the customers and remain in touch with them forever.

Components of Salesforce Customer 360

Now, there are three crucial components of Salesforce customer 360:

a) Customer User Interface

It is a click-based user interface that works smoothly for both app and data `management. It will be beneficial for the admin to the creation of reliable connections between Salesforce companies and apps. Another interesting fact of the given component is that it uses the cloud to map and reconcile data to form a single representation of the client's data.

b) Customer 360 ID

It is a unique ID that allowed every system to recognize each customer without any dependence on either engagement channels or even other mediums such as mobile numbers or emails. The benefit is provided to the company is that the data is left at the source where one can call it only when the requirement arises. So no additional expenses much to the relief of enterprises!

c) Packages for Common Use Situations

The Salesforce customer 360 also comes with certain packages that must be deployed in situations arising from certain scenarios such as browsing history and abandoned cart. In addition, taking the help of Salesforce consultants will permit them to use external systems for effective management of API connectivity for any apps or device.