Best tools for outbound email automation

 

Outbound email software helps you send outbound emails to prospects. And unlike inbound emails you send to subscribers, outbound or cold emails are personalized emails you send to people you haven’t interacted with before but with whom you would like to connect. However, since the recipient might not know you, you’ll have difficulty engaging them. With the right email outbound tool, salespeople and marketing teams can send successful outreach campaigns effortlessly.

Best Email Outbound Software to Boost Your Sales

1. GMass

GMass is a powerful email outbound and email marketing automation solution that works inside Gmail. Its advanced cold email outreach functionalities have made it a popular tool used by employees in powerhouses like Google and Twitter.

This cold email tool is also perfect for sales and marketing professionals, startup founders, and small business owners — essentially anyone who uses email.

2. Mixmax

A sales engagement platform built for Gmail, Mixmax helps you automate outbound email campaigns, track performance, and so on.

Mixmax Key Features

• Send drip campaigns from Gmail and Salesforce to engage your prospects.

• Save outbound emails as templates and share the best ones with your sales team. .

• Set reminders so that you don’t forget to respond to important sales email messages.

• Schedule meetings effortlessly by sharing your availability as clickable dates/times in your emails.

3.Yesware 

Yesware is the cold email software and sales prospecting tool that allows you to send outreach emails at scale.

Yesware Key Features

• Know who opens your outbound emails, clicks the links inside, etc.

• Helps you approach leads through emails, LinkedIn InMails, and phone calls.

• Track your outbound emails and measure performance from your Gmail/Outlook inbox.

• Integrate Yesware with Salesforce to sync your email activity with the CRM

4. appRevenue.io

Helps you send personalized emails with its marketing automation features. It can help you send more than 1000 emails in a few clicks.

5. Zoho Campaigns

Zoho Campaigns is an email marketing software solution that offers cold outreach and sales prospecting capabilities.

Zoho Campaigns Key Features

• Trigger email messages based on prospect interaction with your outbound campaigns.

• Implement prospect engagement strategies using the email workflow builder.

• Schedule an email series to send outbound emails to your prospects at the right time.

• Manage your outbound campaigns on the go with the Zoho Campaigns mobile app.