Email automation has become an essential part of any effective marketing campaign. With automated emails you’re able to build lasting, personalized relationships with your customers, sell your products more often, and grow your business faster than ever. The good news is you don’t need a big marketing budget to effectively use marketing automation software and take full advantage of email automation. What is email automation? Email automation is a way to send emails to your subscribers as a sequence, with specific time intervals in between them. Automation enables you to schedule your emails and send them to relevant users at scale, which is essential for effective email marketing. When used correctly, the impact of email automation is a huge positive – more customers, more revenue. Even better, the results build over time. The reason for this is simple math. 1 . Start with a plan Before you start building your workflows and individual emails, it’s worth starting by writ