What is the impact of email automation in the present digital marketing scenario?

 Email automation has become an essential part of any effective marketing campaign. With automated emails you’re able to build lasting, personalized relationships with your customers, sell your products more often, and grow your business faster than ever.

The good news is you don’t need a big marketing budget to effectively use marketing automation software and take full advantage of email automation.

What is email automation?

Email automation is a way to send emails to your subscribers as a sequence, with specific time intervals in between them. Automation enables you to schedule your emails and send them to relevant users at scale, which is essential for effective email marketing.  When used correctly, the impact of email automation is a huge positive – more customers, more revenue. Even better, the results build over time. The reason for this is simple math.

1. Start with a plan

Before you start building your workflows and individual emails, it’s worth starting by writing out the whole scenario. A blank piece of paper will be great for that. Start by writing out the general plan — what’s currently not working for your audience, what you want to achieve, what you want to communicate, and to whom. Once you have that, it’s easier to set up your automated email sequences.

2. Design your email templates at once

Once you’ve got your plan ready, it’s a good idea to prepare all the content that you want to put into your emails. If you plan to build a longer automation sequence, a good idea might be to create an email design system. You can learn more about this from our webinar recording below, but the general idea is to design all the email building blocks at once. Thanks to this, once you start carving out those emails & writing your copy, you won’t spend hours designing your messages.

3. Document your campaigns

Marketers sometimes go crazy and end up creating lots of various workflows and email sequences they find hard to manage. If you want to run your automated email campaigns with confidence, it’s worth storing critical information in a spreadsheet.

Things like which workflows you’ve created, their objectives, target audience, or tags you’ve assigned to your recipients — all of this information can help you manage your automated campaigns better. When designing your email templates, pay attention to whether your messages look good across all the different devices and whether your content’s accessible. This will help you stay out of the spam folder & increase your audiences’ engagement.