Is automated email marketing effective?

 

If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing.

What Is Automated Email Marketing?

Automated email marketing is a series of emails you automatically send to your prospects or customers. Using an auto responder, you can schedule emails to send based on your audience’s interactions with your business.  For example, when someone sign up for your newsletter, you can automatically send out an automated welcome email. Don’t let the automated part fool you, though. To be effective with automated email, what you’re producing should be far from spam. Instead, it’s high-quality, personalized content that your audience has signed up for. 

This may all sound a little bit complicated, but the great thing about modern automated email marketing is that the software is simple to use and offers you some powerful capabilities. 

The Benefits of Email Automation

It’s pretty obvious why most brands use at least some form of email automation. After all, nobody is going to sit and tediously copy and paste a message to email out manually to thousands of subscribers.

But email marketing automation has many benefits that aren’t immediately obvious at first consideration.

Better user experience

Automating your emails means that you can personalize the content to suit whoever you’re sending it to. More personalization  means more relevant content and better user experience in general.

Easily scale up your marketing strategy

Using email automation means you can quickly set up a set of rules and triggers to move each user through your marketing funnel based on their actions.

This is not only faster but also more efficient than attempting to carry out your marketing strategy manually.

For example, email automation takes the pain out of checking weekly to see which customers made a purchase in the last seven days and emailing them all manually. Instead, you are able to simply set up your processes so that a specific email is automatically sent to all customers who made a purchase.

Optimize delivery times

Sending your emails to their recipients at the time when they’re most likely to open and read them can make a huge difference to your open and conversion rate.

If you send an email to someone that hits their inbox at 3:00 a.m., and they have a lot of emails to get through the next day, there’s a good chance they won’t see it at all.

Increase revenue

Transactional emails are those sent automatically when a user performs a specific action such as downloading an e-book or completing checkout on an e-commerce site.

Sending this type of email can help to increase the amount spent per customer significantly. For example, an order confirmation email could be used to direct the user towards other products they might be interested in based on their recent purchase.