Why do email automation important today?

 

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships.

Email automation enables you to send email responses that are triggered by customer actions. This means you can send an email at the optimal time to encourage a conversion. Automating your email also means you can easily send personalized communications and adjust your message for different target markets.

Key Takeaways of Email Automation

• Email automation offers several benefits to marketers, including saving time, easier-scaled marketing campaigns, and increased sales.

• There are several different types of automated emails. You can choose the type that will best suit your audience and business.

• Exploring the advanced functionality of email automation software can help you to optimize your ROI and create a better customer experience.

Increased transactions

Email automation allows marketers to provide personalized fields, for instance, name, location, company name, and so forth, in email messages. Also, worth noting is that emails with personalized messages lead to a transaction rate that is six times higher.

Effective segmentation

Email marketing automation helps marketers to send out relevant messages to their subscribers. It allows brands to segment (based on data) both leads and customers into different groups to ensure that they receive the offers they’re interested in.

Increased revenue with transactional emails

 Transactional emails are messages sent to website visitors automatically after they perform a specific action, for example, downloading an eBook, purchasing, and so forth. Email marketing automation allows proactive marketers to use transactional emails to take other measures. For instance, an email for confirming an order could also include “Similar Products” at the bottom of the message. With transactional emails alone, businesses can earn up to six times more revenue.

Integrate with the customer buying cycle

Email automation allows marketers to sync their business activities with the purchase cycle of their customers. It enables them to send emails right about the time a customer needs another of their products. For instance, if a customer purchases bleach once a month, a marketer can schedule a promotional email that goes out to the customer after four weeks.