Why is tracking leads important?

 Leads are everything in the world of marketing and sales. They are the rough nuggets of potential customer gold that brands, with help from their marketing and sales teams, can eventually turn into sources of revenues and profits that drive business growth. Leads are information-seeking members of your target audience who, unlike prospects, already know that you exist. 

Lead tracking is the process of determining the source of leads, actively monitoring where leads are in the sales and marketing funnel, and pursuing the appropriate actions to move the lead to the next stage and close the sale.

Lead Tracking Helps With Organization

There are many benefits to lead tracking and the organization is in the top five! There is never a single point by which all your data will culminate. If this is how you’ve been monitoring your leads, then chances are you are missing a big part of the picture.

By being able to tell which page has the most views, where your visitors are coming from and which call to action is providing the best results you can then tailor your funnels towards what is proven to work.

There are many ways you can organize your funnel results.

• Source

• Sales Cycle Stage

• Qualification

• Interactions

• Buyer Persona

Lead Tracking and Accuracy

Accuracy in sales is key to any successful business in any industry. When looking towards plan ability one needs to have accurate information.

There are a few simple things you can do to ensure a more accurate business forecast.

Use the elements below in your lead tracking to guarantee accuracy and to set your business up for success.

• UTM tags: Adding UTM Tags to your URLs allows your system to know at exactly what point your prospect accomplished an action. This process helps you to be able to understand what methods work for your audience and which ones don’t.

• A full-funnel review: Just like any other system or process the funnel review allows your team to know precisely how everything works. This step is crucial as it helps ensure that you are not trying to close the sale too quickly or wait too long.

• Flow charts: Some things are better understood when they are seen, that is where flow charts come in. These charts are your map to the treasure of closing a sale.

Consistency is Key In Lead Tracking

Using platforms such as appRetail.io for lead tracking can help streamline everything you need for a successful campaign into one safe location. There is no need for ten different programs each one doing something different.

There is nothing better for any marketing campaign than having access to real-time information right when you need it or exporting it to your team with high-quality easy-to-read charts and graphs.

Companies that track their leads from start to finish are the ones that get out ahead of the trends and can see fluctuations in the market.

They are the ones that cross the finish line and close the sale.